Some leave your landing page without signing up. Others sign up, give it five minutes, and never come back. Either way people are dropping out somewhere on the way to paying you. I find where, and tell you what to change.
You ship a feature. The number stays flat. You ship another one. Still flat. So you conclude the product needs more, and you go build more.
Meanwhile a new user lands in your app, looks at an empty screen, and has no idea what the first move is. They close the tab. They meant to come back. They didn't.
Your funnel is leaking somewhere between the first visit and payment. I find where, and tell you how to fix it. One leak. One fix. 72 hours. No agency overhead, no reports, no runaround. Just an experienced product person running a tight playbook on the part of your business that's quietly losing you revenue.
For SaaS shipping fast. Every new feature can break old flows. I watch your funnel monthly, fix what breaks, and find new leaks before they cost you a quarter of revenue.
Most clients start with the $750 fix, see the work, then upgrade if their product velocity demands it.
Got a question before you start? Email me, or if it's easier, a quick 15-minute call works too.
Hi, I'm Niki. I've spent over a decade building and running products: as a founder, a COO, a Head of Product. I've built signup flows, watched the metrics, argued with the engineers, and rebuilt activation funnels when they didn't work.
I co-founded Ask Wire, a B2B SaaS real estate analytics platform. After that, I spent a few years working with SaaS teams one at a time, diagnosing where their funnels leaked, recommending the fix, watching the numbers move.
I also run two digital products of my own, where bringing in traffic and converting it into revenue is the whole job. This service is the part I kept enjoying most, so I productized it.
I've sat in the chair you're sitting in. The dashboard is showing 1,000 signups and 30 paying customers, and you can feel the money you're losing. But you're shipping features. You're managing a team. The leak just keeps leaking.
That's why I built this. One thing. Done well. Fast. No agency overhead. No freelancer guesswork. Just someone who's run these funnels before, working a tight playbook on the part of your business that's quietly losing you revenue.
Same process every time. No custom scoping, no proposals, no kickoff calls, so none of that overhead is baked into your price.
The price reflects how I work, not the quality of the work. Running the same process on every funnel is what makes it sharper. You get senior-level thinking at freelance-audit rates.
Yes. Fifteen minutes, and I'll tell you straight whether your funnel is something I can help with. Email me and we'll find a time.
The work itself is async. That's how the price stays at $750 and the turnaround stays at 72 hours. The deliverable includes a 10–15 minute Loom walkthrough. Ongoing calls are part of the retainer.
Then I tell you that, and you get a full refund before I start.
I read your intake first. If your numbers hold up at every stage and there's nothing worth changing, that's the finding. I'd rather say it than manufacture a recommendation to justify the invoice.
No. I diagnose and recommend the change. Your team implements. I'm not a developer. The written steps are clear enough that whoever ships your product can follow them.
You have 14 days after delivery to send follow-up questions over email, and I'll answer anything that clarifies what you're implementing.
If your product is stable and you have one or two specific bottlenecks, buy the one-time fix. Don't buy the retainer.
The retainer is for teams shipping constantly. New features break old funnels. By the time you've bought your second one-time fix, your product has changed and I'm starting from scratch each time. The retainer means I'm tracking your funnel as it evolves, so each fix builds on context. If you're shipping monthly, that compounding matters. If you're not, save the money.
Most leaks turn out to be copy, flow, or placement issues, not engineering rebuilds. Fixing them rarely takes more than a day of work. As long as someone can make changes to your product, you can use the recommendation.
I work with anything that has a signup-to-paid funnel: SaaS, digital products, courses, memberships, communities. If you're not sure you fit, email me before buying and I'll tell you honestly within a few hours.
Before you pay, you send a short form and I confirm it's a fit. You only pay once I've told you I can help. Work begins when you submit the intake form after payment.
If after delivery you believe the work doesn't match the scope, email me within 14 days. I revise once at no cost. If it still doesn't match, full refund. If you've paid but haven't sent the intake form yet, you can get a full refund within 7 days.
The scope document is the shared reference. We both agree to it before payment, so neither of us is deciding on a feeling. After 14 days, the engagement is final.
One leak. One fix. 72 hours. Flat $750. No reports, no agency overhead, no runaround. Just someone who's spent years finding where your users get lost.
Book the fix → $750 ↗72-hour delivery ● Full refund if work doesn't match scope ● No calls required